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Damjan Popovic, creator of Lenrok jewelry, sitting on a leather chair against a plain wall with a wooden screen.

PATH TO BECOMING A JEWELER LENROK

When he was sixteen years old, Damjan made a decision that would change his life: to become a jeweler. At the young age of seventeen, armed with ambition to learn from masters of the art, he started his education at the contemporary jewelry making school in Florence. After years of education and honing is craft, he released his "Men's Room" collection. The collection was remarkably well-received and exhibited across the globe, making Damjan an eminent figure in the crafts and jewelry industry.

Modern office space with wooden desks, chairs, and industrial lighting fixtures. Lenrok jewelry workshop and showroom in Volketswil
Modern office space with wooden desks, chairs, and industrial lighting fixtures. Lenrok jewelry workshop and showroom in Volketswil

The Showroom

Gemological Institute of America graduate diamonds certificate
Gemological Institute of America graduate diamonds certificate

The Certification

Gold jewelry mold used in the Lenrok workshop
Gold jewelry mold used in the Lenrok workshop

The Materials

Metallic knot-shaped object on a white background. Handcrafted silver Lenrok knot

IT ALL STARTED FROM ONE KNOT

Knots and their endless symbolism were fascinating Damjan from an early age. The knot has the power to stop negative energy by absorbing it in tension within, thus making it a symbol of tranquility and peace.

In Florence, Damjan began his quest to make a knot from metal. After many failed attempts and years of refining the skill, he was finally able to master and create the perfect metal knot. This technique, patented in Geneva, set the foundation for Be Unique.

Damjan continued his education in New York at the Gemological Institute of America (GIA). After graduating, Be Unique was born.

Lenrok bracelet displayed in a wooden presentation box

PERSONALIZATION

Damjan believes that jewelry is one of the most cherished possessions a person can own, and purchasing jewelry is a sentimental experience. To make this moment even more special, Lenrok offers each customer the option to personalize their jewelry and box to make it more intimate and unique.

200 outstanding jewelry pieces sold in over 25 countries


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